Innovation and Creativity - The Art of Management

EFQM Forum – 4 – 6 October 2010 – Bilbao, Spain

The EFQM Forum 2010 takes Innovation and Creativity as its theme and where better to start the discussions on this subject than with a welcome reception in the Guggenheim Museum Bilbao.

Designed by North American architect Frank O. Gehry, it represents a magnificent example of the most groundbreaking architecture to have come out of the 20th century. The building itself is an innovatively designed architectural landmark that creates a seductive backdrop for the exhibition of contemporary art.

“The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” — Michelangelo

EFQM invites you to join your peers in Bilbao, a city that is living the principles of Innovation and Creativity as it transforms itself away from the region's industrial history and instead focuses on tourism and services.

Join us in Bilbao to hear from speakers who will challenge your current views of the world and what is possible; listen as they share with you their recipes for success.

“Despite all the pro-innovation rhetoric that one encounters in annual reports and CEO speeches, most still hold the view that innovation is a rather dangerous diversion from the real work of wringing the last ounce of efficiency out of core business processes. Innovation is fine so long as it does not disrupt a company’s finely-honed operating model... As change becomes ever less predictable, companies will pay an ever-escalating price for their lopsided love of incrementalism.” Gary Hamel: Previous EFQM Forum Speaker.

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